Posted by Jaydeep Chauhan on May 22nd, 2017
Furniture manufacturers globally, struggle with one common challenge – finding the right way to advertise their products. The solution to this lies in adopting 3D furniture design and rendering tools.
Too often, sales team have got fraction of seconds to raise interest within customers and intrigue them to look further for product details. Even if they manage to bring interest, sales teams still need to effectively demonstrate the furniture features, so that the customer is eventually persuaded to make the purchase. Whether it is one of the beautifully crafted wooden furniture pieces or the one designed and fabricated from a sheet metal, making the 3D furniture designs sellable is a key to keep the business running.
Advertising, be it digital or offline, thus plays a crucial role to attract customers and generate the possibilities of a sale and drive more revenues.
While businesses often resort to product photography to capture images for print and digital ads, there are multiple bottlenecks attached to it. A photographer would require creating an environment using real-life, physical objects and lights to stage the furniture in a manner that looks attractive and appealing to customers. Each new environment setting will add to the advertising cost and affect the ROIs at the end of the day.
The situation is even worse for manufacturers dealing in competitive products like cabinets, shelves and tables. Since these products are usually mass manufactured, the profit margins are very thin. Professional photography in such cases affects the ROI to a major extent. The alternative is then to utilize furniture 3D CAD models developed for manufacturing further for 3D rendering and generate realistic images. The rendering tools like 3ds Max offer high-quality photorealistic images much faster and at significantly lower costs as compared to product photography.
Customers today are demanding a shift in ways the products and services are pitched to them. For a more engaging experience, it is crucial for businesses to take the advantage of 3D rendering technologies that offer cost-effective and yet better possibilities to develop high-quality advertising images for furniture to be utilized in different marketing mediums.
Hi-Tech helps furniture manufacturers to develop high-quality 3D CAD models as well as 3D renderings for a wide range of furniture products ranging from tables, chairs and dining sets to bed room furnishings, kitchen cabinetry, wardrobes and vanities. With an experience of more than 15 years, we have partnered with clients in handling rendering projects of wide scale and complexity. Our team comprises of experienced rendering specialists in furniture domain working on leading rendering tools like 3ds Max, V-Ray and Photoshop CC along with in-built rendering tools in CAD modeling platforms.
Hire experts for your 3D rendering requirements and take your product advertising to the next level. Send us your requirements to [email protected].
About Author: Jaydeep Chauhan is an Engineering Specialist working at Hi-Tech Engineering Services for the past 1 year. He caters critical engineering challenges with ease and performs exhaustive procedures to develop robust, well-engineered and high performance designs. He can always be found in the lab discussing, brainstorming and tweaking designs.
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